Mocha Makes Art
Logo & Branding
Self-Run Crochet Business
Mocha Makes Art is a
self-run crochet and art business that began in 2022. An original logo had been created at the beginning of the brand development, but featured major flaws.
Formerly, the brand was just Mocha Makes. The logo could not scale, featured too many colors, and simply did not fit the brand it was growing into.
I loved the original colors, and knew I had to carry those over. I also love the leaf motif to represent a cozy tranquility. From there, brainstorming, sketching, and finalizing flowed with relative ease.
Old Logos
6 Colors - No Pantones
Max Size: 5 x 5 Inches
No Font
Some Elements Too Small
Overall cute, but does not work well as the logo it was supposed to be.
Main Draft Ideas
Coffee (Mocha)
Yarn
Crochet
Coffee Beans
Leaves
Final Sketch
Logo Elements
Coffee bean featured in the center to represent mocha
Skein of yarn: representing crochet goods
Wrapper: found on both yarn skeins and hot coffee cups
Leaves: An homage to the original logo, pop of color, and represents peace and growth
Former Mascot!
Logo & Extras
Shown is the final logo, as well as a single color iteration made for a wider range of applications. Physical business cards and pins have been printed so far, with the banner designed to be printed and used at craft fairs.
Pantone Spot Colors
Fonts Used
Playpen Sans Semibold - Logo & Headings
Gill Sans MT - All other text